Description
COURSE OVERVIEW
The Social Media Essentials course will set you up for success. You’ll build a comprehensive social media marketing strategy, then learn how to make it work on Facebook, LinkedIn and Instagram.
Not just theory! Practical activities will have you working live on your personal or organisational profiles, learning best practice, building your authority and credibility, creating and delivering great content, growing your followers and converting all that activity into business leads and paying customers.
You’ll connect with the SMC mentors and other like-minded social media marketers to bounce ideas around, give and get feedback on your work, and build your network.
Are you ready to move from personal social media use to making social media work for you? Interested in learning how to convert your followers into dollars? Social Media Essentials will level up your social media game, giving you the skills and knowledge to stand out from the crowd.
COURSE FEATURES
- 24/7 access to course content so you can study whenever and wherever you want
- Learning material online and in a downloadable format
- Written and video content that is constantly updated to deliver the latest techniques
- Social media experts as tutors, guiding you every step of the way, including providing a free video consultation to assist in developing a marketing strategy
- Helping your business reach one third of the world’s population; the number of active social media users today
- Enter an engaging and lucrative industry with rapid growth and high demand
SUBJECTS
- Digital and Content Marketing Introduction
- Social Media Marketing Strategy
- Facebook Strategy & Implementation
- Instagram Strategy & Implementation
- LinkedIn Strategy & Implementation
JOB OUTCOMES
- Entry level roles averaging from $50 – 65K salary:
- Digital / Social Media Coordinator
- Digital Marketing Assistant
- Communications Assistant
- Upskilled roles averaging from $65 – 90K salary:
- Brand Manager
- Social Media Strategist
- Content Marketing Strategist
- Community Manager
- Managerial roles overaging from $90 – 200K salary:
- Marketing Director/Manager
- Digital and Social Media Marketing Manager
- Digital / Social Media Strategy Manager
- Marketing Manager
