Facebook Advertising


or 4 fortnightly payments of $198.75 with Afterpay More info

The Social Media Marketing Intensive is a synthesized version of the Diploma of Social Media Marketing – the only formal Australian qualification in social media marketing with university pathways!

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Create | Launch | Convert

With more than three billion people around the world using social media every month, it’s no passing trend.
You can choose to market your personal brand, network to find employment and gain industry insights via
LinkedIn, promote your brand or business through Facebook or Instagram. These short courses will give
yourself the best possible chance to gain a competitive edge in the job market and business world!


  1. Welcome and Course Overview
    Understand the course and learning objectives.
  2. An introduction to Facebook Marketing
    Learn the fundamentals of how Facebook marketing works.
  3. About Facebook Ads
    Grow your knowledge of organic and paid-for advertising.
  4. Developing Ad Strategies
    Create strategies designed to increase awareness, reach and sales.
  5. Creating Immersive Campaigns
    How to implement and run new marketing campaigns.
  6. Facebook Ad Sets
    Identify and target your ideal customer segment through paid ads.
  7. Structuring Your Ads
    Produce creative content that aligns with audience interests.
  8. Facebook Community Management
    Create an engaged following who act as brand ambassadors.
  9. Tracking and Remarketing
    Maximise your marketing budget with targeted follow-up ads.
  10. Analytics and Reporting
    Measure results and adjust your strategies to increase effective use of Facebook.


  • Create a engaging Facebook profiles
  • Understand how to use Facebook ads
  • Target your ideal customer segment
  • Build pages with engaged audiences
  • Generate new sales through Facebook


You are provided discussion questions and receive a downloadable template for your marketing strategy. You complete this while working through the course and is submitted as your final assessment.


You have support on hand with mentors to provide you feedback before you officially complete the course. Access to peer and tutor support for activities – webinars and facebook group support to connect and share content ideas.


Once you complete the course, all graduates will receive a Certificate of Completion, as well as a digital badge that you can add to your LinkedIn profile to indicate your accomplishment in becoming skilled in marketing.