Description
COURSE OVERVIEW
Create | Launch | Convert
With more than three billion people around the world using social media every month, it’s no passing trend.
You can choose to market your personal brand, network to find employment and gain industry insights via
LinkedIn, promote your brand or business through Facebook or Instagram. These short courses will give
yourself the best possible chance to gain a competitive edge in the job market and business world!
COURSE FEATURES
- Welcome and Course Overview
Understand the course and learning objectives. - An introduction to Facebook Marketing
Learn the fundamentals of how Facebook marketing works. - About Facebook Ads
Grow your knowledge of organic and paid-for advertising. - Developing Ad Strategies
Create strategies designed to increase awareness, reach and sales. - Creating Immersive Campaigns
How to implement and run new marketing campaigns. - Facebook Ad Sets
Identify and target your ideal customer segment through paid ads. - Structuring Your Ads
Produce creative content that aligns with audience interests. - Facebook Community Management
Create an engaged following who act as brand ambassadors. - Tracking and Remarketing
Maximise your marketing budget with targeted follow-up ads. - Analytics and Reporting
Measure results and adjust your strategies to increase effective use of Facebook.
LEARN HOW TO?
- Create a engaging Facebook profiles
- Understand how to use Facebook ads
- Target your ideal customer segment
- Build pages with engaged audiences
- Generate new sales through Facebook
LEARNING ACTIVITIES
You have support on hand with mentors to provide you feedback before you officially complete the course. Access to peer and tutor support for activities – webinars and facebook group support to connect and share content ideas.
Once you complete the course, all graduates will receive a Certificate of Completion, as well as a digital badge that you can add to your LinkedIn profile to indicate your accomplishment in becoming skilled in marketing.
