LinkedIn Marketing


or 4 fortnightly payments of $198.75 with Afterpay More info

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Network | Influence | Convert

With more than three billion people around the world using social media every month, it’s no passing trend.

You can choose to market your personal brand, network to find employment and gain industry insights via LinkedIn, promote your brand or business through Facebook or Instagram. These short courses will give yourself the best possible chance to gain a competitive edge in the job market and business world!


  1. An Introduction to LinkedIn Marketing
    Understanding the value and opportunities LinkedIn can offer.
  2. The LinkedIn Landscape
    Learn why LinkedIn isn’t like other social media platforms and why this is important.
  3. Creating Great Content
    Understand what people using LinkedIn are looking for-and how to create it.
  4. Develop a Professional Profile
    Construct an authoritative and professional profile that attracts the right audience.
  5. Using Your Profile Effectively
    Take your profile to the next level and turn it into your greatest marketing asset.
  6. Marketing Through Company Pages
    Develop a content strategy for your business that builds reach, awareness and sales.
  7. LinkedIn Paid Advertising
    Learn how to promote campaigns that create new business opportunities.
  8. Community Management
    Create a network of professionals who promote the products or services you offer.
  9. Understanding LinkedIn Analytics
    Measure results and adjust your strategies to increase effective use of LinkedIn.


  • Create a professional profile
  • Build an engaged audience
  • Identify key connections
  • Establish authority through content
  • Generate new sales opportunities


You are provided discussion questions and receive a downloadable template for your marketing strategy. You complete this while working through the course and is submitted as your final assessment.


You have support on hand with mentors to provide you feedback before you officially complete the course. Access to peer and tutor support for activities – webinars and facebook group support to connect and share content ideas.


Once you complete the course, all graduates will receive a Certificate of Completion, as well as a digital badge that you can add to your LinkedIn profile to indicate your accomplishment in becoming skilled in marketing.