Description
COURSE OVERVIEW
Social media has become essential for modern day marketing. This course will give you the skills to master the art of social marketing. Industry experts will guide you through using social media effectively, focusing on implementing effective social media strategies. This course is perfect for business owners, freelancers, employees looking to upskill and marketing professionals alike.
COURSE FEATURES
A brand can only talk to as many people as it can reach. You’ll learn how to reach and engage people across multiple platforms, increasing your customer base and potential consumers.
Know your audience
Being aware of your audience is essential for your brand’s development. Segmenting your audience will give you key insights into the most effective ways you can target them.
Join a community of like-minded experts
Share experiences with other students, recruiters and employers, maintain business contacts and learn vital networking skills to have you career ready.
SUBJECTS
- Welcome and Introduction to Social Media Strategy
- Start where you are
- Defining Objectives
- Identifying Your Audience
- Choosing the Right Channel
- Content Strategy
- Being Social
- Implementing the Strategy
- Analysing for Improvement
JOB OUTCOMES
- Entry level roles averaging from $50 – 65K salary:
- Digital / Social Media Coordinator
- Digital Marketing Assistant
- Communications Assistant
- Upskilled roles averaging from $65 – 90K salary:
- Brand Manager
- Social Media Strategist
- Content Marketing Strategist
- Community Manager
- Managerial roles overaging from $90 – 200K salary:
- Marketing Director/Manager
- Digital and Social Media Marketing Manager
- Digital / Social Media Strategy Manager
- Marketing Manager
