Description
COURSE OVERVIEW
Having a strong personal brand is good for you, your career, and your organisation. Building your personal brand doesn’t happen by accident–there’s a specific process to first understand who you are, where you want to go and what you need to get there, then build the relevant assets from social media to websites and finally to leverage what you’ve created to generate leads and make sales. This understand-build-leverage process and the practical application of the ideas directly to your LinkedIn profile (and beyond) is what your personal brand needs to deliver the results you’re after for your career and your organisation.
COURSE FEATURES
- The Power of Personal Branding
- Understand: Values and Personality
- Understand: Life-stage and Resources
- Build: Social Media
- Build: LinkedIn
- Build: Websites and SEO
- Leverage: Connections and Content
- Leverage: Pitch and Close
LEARN HOW TO?
- Create a professional profile
- Build an engaged audience
- Identify key connections
- Establish authority through content
- Generate new sales opportunities
LEARNING ACTIVITIES
You have support on hand with mentors to provide you feedback before you officially complete the course. Access to peer and tutor support for activities – webinars and facebook group support to connect and share content ideas.
Once you complete the course, all graduates will receive a Certificate of Completion, as well as a digital badge that you can add to your LinkedIn profile to indicate your accomplishment in becoming skilled in marketing.
