SPOTED.COM.AU

CERTIFICATE IN LINKEDIN MARKETING

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Study Method - Online

Institution - SpotED

Start Date - Enrol Anytime

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COURSE OVERVIEW

Network | Influence | Convert

With more than three billion people around the world using social media every month, it’s no passing trend.

You can choose to market your personal brand, network to find employment and gain industry insights via LinkedIn, promote your brand or business through Facebook or Instagram. These short courses will give yourself the best possible chance to gain a competitive edge in the job market and business world!

Ξ COURSE FEATURES

An Introduction to LinkedIn Marketing
Understanding the value and opportunities LinkedIn can offer.
The LinkedIn Landscape
Learn why LinkedIn isn’t like other social media platforms and why this is important.
Creating Great Content
Understand what people using LinkedIn are looking for-and how to create it.
Develop a Professional Profile
Construct an authoritative and professional profile that attracts the right audience.
Using Your Profile Effectively
Take your profile to the next level and turn it into your greatest marketing asset.
Marketing Through Company Pages
Develop a content strategy for your business that builds reach, awareness and sales.
LinkedIn Paid Advertising
Learn how to promote campaigns that create new business opportunities.
Community Management
Create a network of professionals who promote the products or services you offer.
Understanding LinkedIn Analytics
Measure results and adjust your strategies to increase effective use of LinkedIn.

Ξ LEARN HOW TO

Create a professional profile
Build an engaged audience
Identify key connections
Establish authority through content
Generate new sales opportunities

Ξ LEARNING ACTIVITIES

You are provided discussion questions and receive a downloadable template for your marketing strategy. You complete this while working through the course and is submitted as your final assessment.

You have support on hand with mentors to provide you feedback before you officially complete the course. Access to peer and tutor support for activities – webinars and facebook group support to connect and share content ideas.

Once you complete the course, all graduates will receive a Certificate of Completion, as well as a digital badge that you can add to your LinkedIn profile to indicate your accomplishment in becoming skilled in marketing.